Friday, June 6, 2008

Craze for Ice Cream

On every 31st of the month, Baskin Robbins will have a 31% on their handpacked ice cream. Normally that's when their outlets will be really full.
This was taken at their outlet in Damansara Uptown. Apologies for the quality of the picture. Couldn't get a good shot as I was always being pushed around by the crowd.
I went at around 8pm and boy, was I greeted by a big but patient - most are ok to wait at the tables outside - crowd. The customers had to take numbers before they got to place their orders. And with BR's style of letting the customers try as many flavours as they want, the queue just kept getting longer.
I walked out with my purchase after close to an hour. Imagine waiting that long just to buy a box of ice cream! all my fellow countrymen, I can't resist a good bargain, sometimes :)


Chuck Pefley said...

A clever sales tactic. Obviously it worked well. Buon appetite!

marley said...

Yes, what a good sales idea! Hope it was worth the queues and crowds :)